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  • ContentsContents
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  • Article title
  • Abstract
  • Key words
  • Introduction
  • Methods
    • Survey design and administration
    • Extracting digital data on European flounder from different sources in Iceland
    • Data preparation and analysis
    • Survey data
    • Text mining
    • Topic and word frequency analysis
  • Results
    • Stakeholder perceptions of European flounder based on online surveys
    • Quantitative representation of European flounder in Icelandic digital sources
    • Qualitative communication of European flounder in Icelandic (social) media content and survey comments
    • Public interest in P. flesus based on Google Trends and Wikipedia
  • Discussion
    • Stakeholder perceptions towards European flounder in Iceland and its native range
    • Is the documented perception of stakeholder groups reflected in digital data?
    • Linking communication to peaks in the public‘s interest in European flounder
  • Conclusion
  • Acknowledgements
  • Additional information
    • Conflict of interest
    • Ethical statement
    • Funding
    • Author contributions
    • Author ORCIDs
    • Data availability
  • References
  • Supplementary materials
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