European flounder’s presence in different media platforms as well as in search queries since 1999 A newspaper articles published in Iceland between 1999 and 2022 accessible on timarit.is B conversations in public Facebook group for recreational angling community in Iceland that either focus on or mention European flounder C monthly number of views of Icelandic Wikipedia article ‘Flundra’ between July 2015 and February 2023 D timeline indicating the timeline of this study, the timeline covered in the digital data as well as important dates such as the beginning of the ongoing research project on European flounder and the dates of the research covered in Icelandic media.